Background
I was the marketing lead for the 2019 Startup Weekend event at Miami University. In collaboration with the designer who created our brand book, I redesigned the logo, designed the website, created the a-frame, banner, poster, digital screen, promo video for advertising, and helped with the photo backdrop for the event.
Timeline
July – October 2019
The Ask
Create all materials necessary to promote startup weekend across campus and get over 100 student sign ups while following TechStars’ guidelines.
Deliverables
Promo Video
The Ask:
Create promotional video to highlight event and sign up details.
Website
Redesigned the website using WordPress Elementor Plugin. The website included a countdown to the event, highlighted event details, provided sign up information, and promoted visiting mentors from across the country.
Logo Re-Design
The Ask:
Use brand approved logo and iterate to create unique Miami University specific logo that incorporates values of the entrepreneurship department.
A-Frame
The Ask:
Design an a-frame to advertise Startup Weekend and encourage student sign ups in a unique way.
Digital Design:
Printed Design:
Results:
Conducted QR code research and implemented on posters and a-frames, resulting in 170+ participant sign ups for the weekend long event.
Banner
The Ask:
Design a banner to hang outside the Farmer School of Business to advertise and celebrate Startup Weekend while encouraging student sign ups.
Digital Design:
Printed Design:
Sponsorship Poster
The Ask:
Create poster to highlight sponsors who donated money, food, drinks, and promotional items to the weekend.
Digital & Paper Ad Design
The Ask:
Create digital screens to promote event across campus and print flyers to hand out to potential attendees.
Photo Backdrop
The Ask:
Collaborate with another designer to design and order print of a backdrop for students, mentors, and guests to take pictures during Startup Weekend event.
Results - a successful weekend!
We started advertising the event when school was back in session in late August. By October we had over 170 students sign up for the event. It was a successful weekend with 15 different student businesses pitching to a panel of judges where they were able to win money to fund their business ideas.
