The Ask
Technology: Setup infrastructure to operate in person and online trauma therapy business.
Branding: How might we create a trustworthy brand that portrays there will be better days ahead and hope to clients in need.
Timeline
November 2021 – Present
Background
The Center for Trauma Recovery specializes in trauma, addiction and mental health services. Their mission is to help restore emotional health by providing evidence-based interventions in combination with a dynamic, holistic, and person-centered approach.
The Center opened their doors for the first time at the end of 2021. They came to me in need of brand definition, website, and promotional products. I started by working with the owners who are also healthcare specialists to create the brand book before building the companies’ digital presence. I continue to provide ongoing technical and design support.
Deliverables
- Website
- Brand Book
- Business Cards
- Brochure
- POS Implementation
Website
The Center for Trauma Recovery website highlights the company’s mission, services, contact information, and has a square payment portal system for easy client payments. The website is made on Squarespace.
Brand Book
The color scheme is specific to the unique needs of this business. The goal was to create a brand that radiates peaceful and comfort. The heavy use of purple doesn’t come without reason. Learn more about the psychological properties of why purple is calming and up lifting. The colors also relate back to the beautiful things in nature often seen in spring, when the frost of snow is starting to melt and the sun starts to shine again. The Center wants to be that glimpse of sunlight for clients, letting them know there are better days ahead and they are not alone.
Business Cards
Brochure
Payment System
Setup online Square payment system for therapists to bill clients and created portal for clients to pay bills.
